PPC, or search engine advertising (SEA) in a portal like Naver or Daum or search engine like Google holds no secrets for us. Our campaigns are made for low costs, a high click-through-rate (CTR) and to maximize conversions!
Platforms: With Naver, Daum and Google, you cover the majority of search engine traffic in Korea. Naver has a reach rate of 92% on desktop computers in Korea.
Optional: A/B testing, landing page optimization, conversion tracking, clickfunnels, remarketing / retargeting and audience targeting. These are all techniques to improve conversions.
Blog post: PPC ads in Korea.