We are a digital marketing consultancy in Seoul that wants to tell your story and amplify it.
Many companies, in Korea or overseas, are looking to tap into the (online) Korean market. But how to reach Korean consumers via internet ads? The Korean online advertising ecosystem is similar to your current one but also in some aspects different. Many people use social networks like Facebook, Instagram, YouTube, but also portals like Naver, Daum and ecommerce websites like Gmarket, for example.
We can help you reach the Korean audience with a sound digital / inbound marketing strategy that can include pay per click (PPC), search engine optimization (SEO), social network service (SNS) and (micro) influencer marketing. Our agency can advise you how to develop your website’s landing page, translate ads and target your future customers through a thorough analysis of your company and market.
Our value proposition:
- Use of latest techniques
- Custom made, flexible strategy
JK is a professional and gets things done. Sometimes insists on doing it his own way a little too much. However, I am glad to work with him.
Nitaro Digital Marketing has provided me excellent and professional assistance enabling tools I had no idea exist.
I had an excellent experience working with JK. The social media research and Google Keyword research reports I received included all the details I requested, and more. I'm thrilled with the quality of work and would happily work with JK again. Thanks again!!
We liked JK initial research so we gave him more countries to look at. JK delivered what we needed and we are very happy with the results. We will not hesitate to work with JK again.
Your company is unique…
… so your digital marketing strategy should be tailored to your needs!
We have experience with Google AdWords, Analytics, Webmaster, Facebook, Instagram, LinkedIn, Twitter, Naver, Daum, KakaoTalk and Baidu.
Optional: remarketing / retargeting, competitor keyword research, company, market & competitor analysis, web development, automation (e.g. Buffer, Zapier, Hootsuite, IFTTT, etc.), translation (e.g. Korean, Mandarin, Cantonese, Japanese).
We started 10 years ago and our specialties are: education, tourism, startups, gaming, medical, blockchain, cosmetics / makeup.
Digital marketing services
Long tail semantic keyword analysis
The keyword analysis is the cornerstone of any digital marketing strategy. We find high and low volume keywords related to your product, etc. To come up with the best plan to grow your company, a customized, long tail semantic keyword analysis is essential. The keyword research gives you an extensive list of many things. You get keywords related to your product, how often people look for it, the cost and a general oversight of Korean search behavior related to your product. Use the keyword analysis also to find content gaps compared with the competition. The most popular search terms from the keyword analysis are also used on the website, in meta tags, ad copy, blog and social media posts.
Search Engine Optimization (SEO)
Whether it is Google, Naver or any other search engine, portal, or shopping website, there are algorithms that decide the amount of traffic that is sent to your website. We make sure you get the traffic you deserve. SEO can include SEO audit, market analysis and competitor analysis. You do not want your website to be blocked by search engines! We have taken over projects where websites were not being indexed due to something small like robots.txt. It is important to know ranking factors of the website. We can also check the online traffic sources of close competitors. An audit includes: crawl, meta tags, content, SERP, traffic, backlinks, (possible) penalties, site speed, mobile friendliness. If not already installed yet, it is highly recommended that tracking HTML tags will be added to your website. Caveat: it usually takes 3-6 months to see SEO results.
Pay Per Click (PPC) advertising
PPC, or search engine advertising (SEA) in a portal like Naver or Daum or search engine like Google holds no secrets for us. Our campaigns are made for low costs, a high click-through-rate (CTR) and to maximize conversions! Platforms: With Naver, Daum and Google, you cover the majority of search engine traffic in Korea. Naver has a reach rate of 92% on desktop computers in Korea. Optional: A/B testing, landing page optimization, conversion tracking, clickfunnels, remarketing / retargeting and audience targeting. These are all techniques to improve conversions. Blog post: PPC ads in Korea.
Social media (SNS) marketing
We are experts when it comes to Facebook, Instagram, YouTube, LinkedIn, Reddit, Twitter or Korean SNS like KakaoStory, Band or Naver / Daum Blog / Cafe. We use captivating content to keep your audience engaged. We also find (micro) influencers to send traffic to your site or app. Where possible, we use retargeting techniques to optimize for conversions. You will like our social media strategies! Blog post: social media marketing in Korea.
Responsive mobile sites (AMP) make you rank higher in search engines. Also security (SSL), fast & reliable web hosting and landing page design are important to get more visitors to your site. A/B testing is what optimizing landing page conversions is all about. The right call to action, what kind of button, which fields to fill in are some of the things we implement.
People like to read about your company! We advise you what, when and how to publish the blog articles that will send a massive amount of people to your site. Strategies we implement are content gap analysis and the "Skycraper technique". Read here our blog.